How many people in your company can articulate why your company exists beyond making money?

Leadership speaker, Heath Slawner, explains that sharing a common goal, or a clear ‘why’, is key to a strong workplace culture. You can watch him below.

So how do you set a clear purpose so that others can also explain why your company exists? Simon Sinek started a movement in 2009 to motivate business owners and employees via his book, Start with Why. 

Sinek explains that your WHY Statement should be:

• Easy to understand
• Easy to put into motion
• Shows how you’ll contribute to others
• Expressed in a positive language that you relate to 

Simon uses a simple format to encourage other’s to draft their WHY Statement:

TO _____ SO THAT ____.

Simon recommends filling the first blank with your contribution, aka how you impact others, and the second with the impact of your contribution. By creating a common goal, you’ll create an environment where everyone feels positive at work – and we all know the benefits of happy employees.