How Bad Do You Want it?

How Bad Do You Want it?

Ever wonder what makes the difference between people who experience success and those who just don’t seem to make it? I know I do.

What I’ve learnt so far is this. Every truly successful person I have met or read about did these two things:

  1. They wanted something ‘bad’ so they took massive action before they became successful, and
  2. Continue to do so after success was attained, not because they have to, but simply because they can.

When I made this discovery I was ecstatic, because as humans it’s natural to see the success of others and think, lucky for them, or I could never achieve that because I’m too old, too young, not experienced, not as famous, not as wealthy or whatever your excuse of choice may be.

But what you don’t see is the author of the latest bestseller wrote 127 other novels that didn’t get published or the girl who just got promoted ahead of you reading 25 books a year and going to Toast Masters for a decade to work on her public speaking so she could nail that one interview. These are examples of massive action, which as Grant Cardone explains, is taking what a normal person would do and multiplying it by 10.

The second distinction is the prevalence of massive action once success is achieved. With the successful people I have observed, the same habits that lead to success are now rituals.

These are designed not to achieve the previously targeted goal, but rather that same action and energy is redirected to a new cause or passion.

I’ll leave you with this. I bumped into to an extremely successful real estate agent at 6 pm on a Wednesday night.

As everyone was getting ready for dinner at home on a chilly winter’s evening I overheard her say she was on her way to do a letterbox drop, advertising her latest sale. Did she have to be doing this? Not at all, I’m sure she could have retired comfortably by now. Instead she was pounding the pavement whilst her competitors were at the pub or at home resting. So what does it mean? For me it was another sign that success isn’t about luck or reputation; it’s about being rewarded for taking massive action rain, hail, or shine. And not because you have to, but because you can.

So, how bad do you want it?

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